ICANN, the (Internet Corporation for Assigned Names and Numbers) is to create new domain extensions as generic global top-level domain names won’t be sufficient to support the rapidly expansion of the internet.
This decision that has taken 6 years to pass could revolutionise the Internet and give brands and industry the chance to further develop their online marketing ability.
Currently there are 22 Top Level Domains (TLD’s), the most familiar of which are .com, .net, .org and .info. However, domain names could soon end with almost any word, in any language.
Domain extensions like, .film, .hotel or .site would be highly sought after but what restrictions would apply is unclear? There’s a lot of speculation, but the reality is that the details of restrictions for all the new top-level domains are not yet available, and although we can expect the more generic and commercially obvious extensions to become available on the open market, others will stay closed.
Large corporations with the financial muscle and brand presence to create exclusive extensions could house their online brand with sole use. This could create a dramatic change in the way consumers find online content using domain names over the next few years.
No-one can predict exactly where this decision will take us, but there are definite benefits provided by these new domains. Search engine optimisation is big business. For expert internet marketing advice consult The Website Advertising Agency and make sure your company does not get left behind.
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